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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. YouTube: Smartphone and tablet users alike are active video consumers so YouTube presents a significant opportunity to create...