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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. When it comes to the need for global brands to manage their advertising through...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Additionally, Peter Fleischer of the Google Global Privacy Counsel said, "We also know some tough debates lie ahead. And all domains on a global basis. In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. In the early stages of online advertising, targeting options were predominantly derived from...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Here are a few takeaways for global advertisers to remember for the future. The Adidas @brazuca Twitter handle grew more than 600 percent during the...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in...

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  9. Google Censorship Ruling in Canada Has Worldwide Implications

    One Canadian court ruling would have you believe that global control is the answer. Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in...