Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. On the other hand, the global average CPC dropped.
The number of followers for threads related to the top 100 Global brands crossed the million mark this year and stands at 1.3M as of March 2012. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites...
A report in December last year alleged that the firm shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it...
How have large global brands taken to Pinterest? When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each...
However, Unruly Analytics is already tracking 1,300 global brands and counting. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in...
YouTube's ambitious goal is to provide a global platform where anyone, anywhere can teach – or learn – anything they want. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Facebook is combining what it knows about its users’ behavior and...
The search giant announced the launch of the Google Global Human Trafficking Hotline Network at event in Washington, D.C. Together, these partners will not only be able to help more trafficking survivors, but will also move the global conversation...
As the newly named global director for Blackberry, Alicia Keys’ “Set the World on Fire” tour is partnering with Tumblr to choose a member in each city to document the show, providing them with tickets to the show and meet and greet passes.
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported. Bing hits back on AdWords enhanced campaigns.
Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research...
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Simply by working with Gary, we were excited to receive validation of our effort's credibility from tort blogs such as Global Tort”. The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in “integrated...
Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. Advertising on mobile is big business. A significant part of that business involves being able to monitor the...
As we've grown, Twitter has become a true global town square - a public place to hear the latest news, exchange ideas and connect with people all in real time. Twitter turned 7 years old today. The social network now has 200 million active users...
AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search rankings. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the...
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. The Search Agency has launched an automated...
