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  1. Last-Minute SEO - Here Come the Holidays!

    Google is the big daddy of paid search ads. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit. You tell yourself, "Labor Day…Labor Day," then...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Often I hear, “Daddy it’s not working! There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Finally, it’s the Mac Daddy of them all (no pun intended). Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite revealing. Stores are always altering their budgets, offerings, and other aspects of their...

  4. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    Now, SEO tactics are defined and controlled by the big daddy of search: Google. On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.

  5. Solve Your Call Tracking Problems Now!

    It's all gone, daddy gone. I know. I know. I promised you another promotion in this week's article. But I've been doing really cool research in call tracking lately, and I wanted to share my findings with you.