I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. Mobile display only ranged from 6 to 30 percent, following a similar pattern to the search by type of...
At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets, etc.so I judged Google pretty heavily for this suggestion.
For most accounts, transactions dip dramatically on Saturday when compared to Friday – but this is normal. The biggest danger of "abnormal data" is that it can guide your team in the wrong direction when it comes to optimizing accounts.
The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...
Search agencies like using bid management tools to manage client campaigns because of all of the advanced segmentation we like to promote in our accounts/campaigns. With bid management tools, you can manage an unlimited number of search campaigns...
You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an extra $10K of budget for next month!
The problem is that AdWords Editor is designed for making changes in large accounts. AdWords Editor is actually pretty poor at dealing with large accounts. You aren't going to be able to see all your keywords in one view, and on many accounts you...
Yes, lazy and wasteful accounts can get some efficiency by negs, but again, the gains tend to be incremental. To assign a score to your accounts, you can use the following formula (let’s call it the Account Score Ratio):
Not to mention all of the hard work we do behind the scenes to manage the accounts! Hands-on clients can unknowingly slow the pace of an accounts progression or worse, force the PPC manager to doubt their work and the status of the overall...
I no longer rely on ecommerce, lead gen, or back account data to let me know what’s going on in my accounts. We lost a client recently. Needless to say, this client didn’t remain with us for long. When we landed the account, we looked at their...
Planning and creating your optimized content accounts for the majority of your SEO efforts - approximately 55 percent. Subscribers and client base via email marketing Google AdWords and banner ads) and email marketing.
Sure, certain accounts will need specific optimization tactics in order to achieve your KPIs, but your overarching campaign structure strategy should be unified. If this is neglected, all your accounts may be set up differently and that can slow...
I tried out the exact match negative keywords on one of my accounts over the weekend and it worked out nicely, providing great results for my client (a 5 percent increase in conversions and 10 percent reduction in account costs).
At my company, before we ever get a new client started on a paid search campaign, we need to setup and configure the root Google account, Google Analytics, and Google AdWords. For bigger spending accounts, this kind of coverage can be extremely...
Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. We recently executed a test for a lead generation client whose primary KPI is an efficient cost per lead (CPL).
The other option is to link your Google Analytics and AdWords accounts with auto-tagging. For this client the decrease in click traffic may still yield a better conversion rate given the improved bounce rate.
Mobile searching is especially prevalent among smart phone users, which now accounts for over 30 percent of the total U.S.mobile marketplace. According to The Search Agency's client files, mobile CPCs (cost per click) are 30 percent less than those...
There's no way to apply them to multiple accounts within the same My Client Center (MCC) either, something that would help with enterprise level accounts like national retailers. In January, Google introduced a useful addition to AdWords that...
If you act as a Google reseller or manage customers' Adwords accounts, Google will be starting audits and checking if you are sending out - at a minimum - monthly reports with spend, click and impression information, the Adwords blog reported.
AdWords: If you're running an AdWords account, or someone is doing it for you, you must link your AdWords and Analytics accounts. Web developers: it's a good idea to install Google Analytics on new client websites by default.
