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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. However, that material may not be complete – a client's knowledge of their own...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The research then looked at the gender of the clients scoring their client service...

  3. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need...