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  1. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This trending is from a client that recovered during the 9/5 Panda update from a horrible hit this past spring. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Every e-commerce client should have one because they are fantastic. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Search results beware and be aware, customer service is part two of the social media revolution.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. It's no secret that there have been a lot of changes...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. If content is placed on a big publisher first as an exclusive, they should be linked...