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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Every e-commerce client should have one because they are fantastic. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Search results beware and be aware, customer service is part two of the social media revolution.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. It's no secret that there have been a lot of changes...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. If content is placed on a big publisher first as an exclusive, they should be linked...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I took the data across our client set for the top 10 spending states (the blue dots each represent a state). Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. Background: Client Side JavaScript and URL Fragments Client-side web frameworks are heavily using a technology referred to as AJAX -- Asynchronous JavaScript and XML.