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  1. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Future SEO revolves around these three centers of excellence. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. When it comes to linkable assets, marketers often have a single objective: build...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Did you know Google allows many nonprofit organizations to spend up to $10...

  5. Google as Your Identity Provider: Where Are We Now?

    As for this fall Centers for Medicare and Medicaid (CMS) as well as The Office of Management and Budget (OMB) were all looking to move to the NSTIC Identity Ecosystem. The Centers for Medicare and Medicaid Services wants to move away from providing...

  6. Google Bringing Wind-Powered Data Center to Oklahoma

    Environmental group Greenpeace is heralding the move as a positive step for corporate data centers. We've been working closely with all of our utility partners to find ways to source renewables directly, and we look forward to working with other...