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  1. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. But it's the difference between reading a description of a person and...

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Sometimes even once you get back in the master bedroom, you still have a long time of playing nice ahead to get things back to normal. Consider everything when you're reviewing your links and prepare to make some hard choices.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Also, if you accept a blog post, make sure it's written by someone you're willing to vouch for in terms of quality and credibility (this also applies to a site that you submit blog posts to). Back in the day, guest blogging used to be a respectable...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) – twice as many as the next biggest day, February 5 (1.6 million shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday.

  6. PPC Management Operations: The Ultimate Guide

    Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies businesses sometimes see. But in general, one of the first things you should do is check your accounts each day to see what...

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms...