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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. How will the team communicate throughout the day? Thinking through the potential issues you and the team...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. By doing this, the retailer was also able to get ahead...

  4. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. But it's the difference between reading a description of a person and...

  6. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Sometimes even once you get back in the master bedroom, you still have a long time of playing nice ahead to get things back to normal. Consider everything when you're reviewing your links and prepare to make some hard choices.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Also, if you accept a blog post, make sure it's written by someone you're willing to vouch for in terms of quality and credibility (this also applies to a site that you submit blog posts to). Back in the day, guest blogging used to be a respectable...

  8. The 2014 Super Bowl Commercials Just Kicked Off

    The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) – twice as many as the next biggest day, February 5 (1.6 million shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday.

  9. PPC Management Operations: The Ultimate Guide

    Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies businesses sometimes see. But in general, one of the first things you should do is check your accounts each day to see what...