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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Perhaps the message wasn't aligned with the audience or maybe the distribution...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Internet Marketing is getting more and more competitive and if you want to run...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths Use this data for paid search to see how PPC is contributing to...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon.