Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social...
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share...
How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click...
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would...
Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back...
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears...
Twitter introduced the Vine app on January 24. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. In fact, Vine is one of the top free apps in the iTunes charts.
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain...
If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that Windows 8.1 is landing. Last summer, Bing introduced a suite of search apps that "completely reimagined search.
It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month. It's time to justify your SEO strategy, your efforts and yourself. Sound familiar?
