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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Microsoft is on the attack again, this time slamming Google Play...

  3. Gmail Messages to Appear in Google SERPs

    Google has unveiled its latest search innovation – adding Gmail messages into search results. The move is designed to offer Gmail users quick access to the most relevant search results, wherever they happen to be stored, bringing a Google search...