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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Rise of Earned Media - Abe Thomas, GM, Microsoft from BrightEdge Technologies More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    GM pulls out, now this? It’s no surprise the industry was abuzz over Limited Run’s claim, with GM ditching Facebook, the (laughable) BBC “investigation”, and plummeting-as-we-speak stock prices post their IPO.

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days before what can be kindly described as a lackluster IPO, BBC has jumped on the bandwagon to throw stones.

  4. Google Axes iGoogle, Chatback & Google Mini

    With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down,” wrote Matt Eichner, GM of Global Enterprise Search. In another of what Google calls their “spring cleaning...

  5. Ford Retains Confidence in Facebook Ads as GM Quits

    ClickZ reached out to Monty to see if his company was seeing results that jibe with GM's. Based on unnamed sources, the publication reported that GM is stopping Facebook advertising. The article goes on to quote GM marketing exec Joel Ewanick, who...

  6. 5 'Moneyball' Tips for Search Marketers from Billy Beane

    The A’s boy-wonder general manager is trying to show his protege, LA Dodgers GM Paul DePodesta, that he can be even crazier at concocting loony deals. Billy Beane, the man on whose career the movie “Moneyball” is based, shared his story of building...

  7. Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    The recent GM/Chrysler bailout may have been for naught. Driver error, intoxication, and other human factors contribute to about 93 percent of all car crashes. Still, the day we’ll have robotic cars drive us to work or school, or maybe home from a...