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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. I have always felt that the success of digital marketing is often attributed to the...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Market for the travel industry? Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as...

  5. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    While Mayer made the announcement that Yahoo has officially passed 800 million users globally and also monthly active users are up 20 percent, it will take them three or more years to get where they want the company to be.