SEO News

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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Over the last 12 months we have witnessed a content marketing...

  2. AdWords Image Extensions Bring Images to Google Search Ads

    The image extensions beta is English only, but available globally. A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing...

  3. The Synergy & Benefits of Optimizing Content as You Write

    Set SEO policy globally. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.

  4. Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester

    Today there are roughly 9 billion mobile devices in use globally. We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on understanding where search is heading...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The pressures and demands women face globally vary greatly (and sometimes are unimaginable), and a day like today helps remind us of how women experience life all over the globe. Many women are helping to shape the marketing world by sharing their...

  6. Yandex Just Passed Bing to Become 4th Largest Global Search Engine

    China search giant Baidu was second globally with 14.5 billion (8.2 percent), and Yahoo came in third with 8.63 billion (4.9 percent). Inside the Search Numbers: What’s Happening Globally? Yandex surpassed Microsoft on the number of monthly search...

  7. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    You can even click on regions to drill down to states and provinces globally, and to the DMA-level in the U.S. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.