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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. As global Internet usage increased and technology improved...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. Use a funny Vine to remind votes they can't believe everything they see on TV.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Ask yourself why do visitors (mobile and global) come to your site? Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Global and Mobile SEO Dave Lloyd, AdobeSenior Manager, Global Search Marketing

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. Lunenfeld mentioned several TV shows that engage with their audience. Leveraging existing conversations that are happening on...