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  1. Pros & Cons of the Top Mobile App Tracking Methods

    It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Recent Gartner research revealed that global mobile ad expenditure...

  2. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports. As European Commission vice chairman Joaquin Almunia has indicated publicly, the evidence clearly shows Google's...

  3. CIVETS: New Global Marketing Opportunities in Emerging Economies

    As the Colombian, Indonesian, Vietnamese, Egyptian, Turkish and South African nations reinvent their nations into attractive hubs for global trade, you should be ready to meet their needs and capitalize on their growth before the competition does.

  4. Last Ditch Efforts to Halt New Google Privacy Policy

    Federal Trade Commission late last week. We are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles," Peter Fleischer, Google's global privacy counsel, wrote in response to...

  5. Renewed Calls for Privacy Law Following Facebook FTC Settlement

    Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to the Federal Trade Commission, which unveiled a privacy settlement with the company yesterday.

  6. Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu

    Many are speculating that the South African government is bowing to pressures from China, its largest partner in trade," The Next Web reported. More than email and chat, these video-based group communications truly have made the web the platform of...

  7. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    They now have translated websites for 23 different languages and trade in 60 currencies. As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the...

  8. Security and Responsibility on the Virtual Frontier

    At what point do we decide that we need to trade some security, for cost effectiveness and some marginal degree of convenience? Part of the problem of any platform that has a global audience and community is that it's really very difficult to try...