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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results.

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. OK, it's a saying we've all heard a million of times, but for one very good...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. New research by OMI, in partnership with ClickZ and Kelly Staffing...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Dave Lloyd, AdobeSenior Manager, Global Search Marketing More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. Over the last 12 months we have witnessed a content marketing explosion...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on optimizing for natural...

  7. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results. The public also tends to search for specific symptoms that they may have. This year, CVS was really pushing their minute clinic services...