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Global Times International Search Marketing

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  1. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing...

  2. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...

  3. Global Search Marketing Numbers Are Shocking, Wake up America!

    Last week I was in sunny Los Angeles for a domain conference tasked with talking about search marketing from an international perspective. There will soon be no such thing as "international search marketing" -- there will just be "search marketing...

  4. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Top International Search Marketing Failures to Avoid in 2010, Part 2 More Popular International Search Columns from 2010 Google is, without doubt, today's most successful search empire -- but right now there are still some parts of the world which...

  5. Questioning collateral

    While an emergency loan package by the European Union (EU) and International Monetary Fund, combined with tough austerity measures by several governments, have soothed nerves to some extent, spreads on sovereign bonds remain at elevated levels.

  6. Dialects, Diversity and Keyword Research

    International keyword research can be difficult when you're trying to expand to the same level as English. Marketers who venture into global search marketing often make the same mistake; they will use an auto translation tool and make assumptions...