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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. OK, it's a saying we've all heard a million of times, but for one very good...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Next, I looked at some of the most popular terms and how they trended on Twitter over the 20-hour of global New Year's celebration. While religious events, like Christmas, Rosh Hashanah, or Ramadan have a time-zone importance (they are celebrated...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Conducting performance reviews two times a year is a best practice for an agency...

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Twitter is a global platform for public self-expression and conversation in real time. Spending on research and development also jumped more than 3 times from 2010 to 2012. Twitter just tore the roof of its business, letting the public, potential...