YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. Unruly uses shares, which is the number of times...
Fake Twitter Followers Become Multimillion-Dollar Business – The New York Times gets your 1,000 fake followers, $9 per month buys 5 retweets a day. When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5...
Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research...
For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results. In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the...
This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. I can do some in-country training, perhaps some global seminars and everyone will be...
This meant they were now spending seven times more minutes on apps than on the mobile web. This can spike during events with a global appeal, such as the London 2012 Olympics. A lot can change in the next 11 months, but the continued overall growth...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
For example, The Force: Volkswagen Commercial has been shared almost 5.6 million times on Facebook, Twitter, and in the blogosphere, according to the Mashable Global Ads Chart. David Waterhouse, the Head of Content at Unruly, says, “The type of...
At least part of the secret of Facebook's success is the fact that it manages to present itself as both a global and local service. A joint study by global management consulting firm Booz (Also see "The 5 Ws of Social Media Marketing: Industry...
Here are four key areas for organizations to focus on improving in 2013, in order to drive online marketing integration and enable efficiency across global regions. Most global organizations have established unique intra-departmental processes and...
Google continues to tweak their search algorithm multiple times per month and adjust the layout of their results to test for improved visitor experience and advertising revenue. What follows is an overview of today’s major global search engines...
We also need to understand that at times this may include referencing third parties (even competitors you respect) to reinforce what you're saying; remembering it's better to have one educated client than two who aren't.
In other words, YouTube reaches more than three times more unique viewers, who watch almost 19 times more videos for over seven times more minutes per month. It’s a strong endorsement of YouTube’s new channel strategy, which was unveiled a year ago...
Leo Haryono, Director of SEO at Macy's, would argue that the times, they're a-changing. Despite two millennia of modern civilization (relatively speaking), we still don't know what makes humans tick… but perhaps more frustrating is the fact that...
Can Google tell how many times a page has been shared/Liked/tweeted? Cutts joined Incisive Media Global VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content, transparency, and more.
Maintaining data accuracy and integrity takes four times as long when four different channels manage information independently. According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief...
Olympic fever is a global phenomenon, and mobile searches are letting everyone get immediate information, in real time, about what's happening moment by moment," they said. The use of mobile applications to keep track of the Olympics is also huge...
Global Fortune 100 companies were mentioned a total of 10,400,132 times online during a month-long period, with most of those mentions happening on Twitter. Each company was mentioned an average of 55,970 times on Twitter, yet 18 percent still don...
Recap and share national/global news about your suppliers or manufacturers. The point is that you don’t have to reinvent the wheel, slaving away over a blank page for hours in an effort to come up with something to say that hasn’t been said a...
YouTube has transformed Perry’s business from a tiny local effort into a global company. Parker Severson, who is also a video producer, have produced close to 200 video knitting lessons that have been viewed more than 3.3 million times on the...
