SEO News

Global Strategy Search

RSS
  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. Savvy SEOs know to track rank across search engines, mobile devices...

  2. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. More than 2.7 zettabytes of digital data exist today and as content, search, and social...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. Regardless of your marketing discipline – digital...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. How to Architect Search-Engine Friendly Blogs

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October...

  8. Localization for International Search Engine Optimization

    While every country is different, here are some ideas for how to approach a localization strategy in a new country. Not only does this get you inbound links that are within your target country, but it also complements a multi-country hosting...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).