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Global Strategy International Seo

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Even in the most organized enterprise businesses, coordinating an international SEO program can feel a lot like herding cats. You may be operating with the following seven assumptions that are ruining your enterprise international program:

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  3. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s new global strategy for International SEO and I almost fell off my chair. I’m not trying to do a “double rainbow” drama but this one...