SEO News

Global Strategy International Search Marketing

  1. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Patrick Thomas: I joined Google in 2011 and had previously been working on international economic policy in Washington, D.C. If your goal is to create content that will grow your business, this keynote will offer you the opportunity to find out...

  2. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. Joel Lunenfeld, Twitter’s VP of Global Brand...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  4. How to Launch an English Only Global Search Marketing Campaign

    Hopefully, today’s article will open your mind to the possibility that you can still go international with an English only strategy, the results might not be as good as if you were local, but it’s still very possible to succeed.

  5. Should the Government Decide Where You Rank at Google?

    Surely international companies such as these, which boast of attracting millions of site visitors, didn't build their entire businesses model around one, effectively, benefactor? A good integrated marketing strategy takes advantage of multi-channel...

  6. Real Names: Google+, Government & The Identity Ecosystem

    The Federal Government commits to collaborate with the private sector; state, local, tribal, and territorial governments; and international governments–and to provide the support and action necessary to make the Identity Ecosystem a reality.

  7. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...

  8. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...