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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. Savvy SEOs know to track rank across search engines, mobile devices...

  4. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. More than 2.7 zettabytes of digital data exist today and as content, search, and social...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology.

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any...