Given the growing popularity of Pinterest among users, brands will do well to consider including Pinterest in their SEO and social strategy. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported.
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: One difference that can be seen is that CPC distribution has a bit more of a global reach than it did in 2012.
For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. Sanchez will describe how SAP has put in a social media organization, tools, processes and...
We should take the strategy that worked domestically and roll it out to our additional countries. We have an effective link building strategy domestically. I can do some in-country training, perhaps some global seminars and everyone will be ready...
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. Twitter has become a global town square where people exchange ideas, information, and comment together on what’s happening.
Calvin Lui, president and chief strategy officer at Unified, a cloud-based social operating platform, was also positive about the deal. There still could be a need for a truly independent global entity to serve and measure ads," he said.
The New Mobile SEO Strategy In 2013 mobile marketing and mobile ranking strategies will form a large piece of SEO strategy with a whole new universe of tactics and metrics rising over the search horizon.
Does your business have a mobile advertising strategy yet? According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see...
Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to the clients, and an opportunity for BlueGlass in our global growth strategy.
As reported by CPC Strategy, it's only open to sellers in electrical and electronic products currently. Google appears to be competing with sites like Alibaba.com to spur the online global trade market in the U.S.
In 2013, taking a page-based approach (as opposed to just a keyword driven approach) is going to be an important factor in your SEO strategy. Having a 360-degree analysis of all factors affecting rank of a page for all targeted keywords and then...
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed.
You'll have to include a bit more in the way of keywords but the principle behind Coke's strategy carries over and that's to capture the intent and compel the reader to desire more information. Global Rules for Organic and Ad Titles and Descriptions
One term I hear quite frequently that is often ambiguous is the concept of a search "strategy. Does the word strategy refer to how to execute particular parts of the overall campaign? Does strategy refer to how we are going to integrate organic...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. The new mobile SEO strategy
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. Most global organizations have established unique intra-departmental processes and alliances across divisions, and some...
