In a new video, Cutts also addressed the difference between a data refresh and an algorithm update, and where he believes SEO professionals are spending too much time and energy. and they don’t think about the grander, global picture of “How do I...
Proving the Value of Your Search Campaign: Tangible SEO Metrics How to Use the OODA Loop to Manage SEO SEO performance: Rank, visits, leads, conversion rates. To demonstrate the OODA process and how it can be applied to SEO, let's run through a...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
As always, there is the SEO angle to anything social. The number of followers for threads related to the top 100 Global brands crossed the million mark this year and stands at 1.3M as of March 2012. Another niche social player worth exploring is...
Given the growing popularity of Pinterest among users, brands will do well to consider including Pinterest in their SEO and social strategy. Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their...
Google's Matt Cutts answers SEO questions. SEO When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported.
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5...
Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Last week, in preparation for this column, I published a query looking for great...
Learn the best practices of SEO and apply them. AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search rankings.
Social signaling for SEO. Sanchez will describe how SAP has put in a social media organization, tools, processes and governance that spans global, regional, and local teams. If you are in any way responsible for driving brand awareness via social...
I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed. Your domestic SEO program is progressing well. All the training in the world is worth nothing if people don’t understand and...
Enterprise SEO, Mobile of all global Internet traffic. The New Mobile SEO Strategy Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story in .Net Magazine:
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. Global SEO s 7 results.
Without a compelling title and the direct and indirect SEO benefits it provides, you won't have the traffic you want from Google organic, so the rest (e.g.good copy, navigation, images) really become less important.
Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance. So with so much potential confusion around the term...
SEO and PR It’s Only Natural to Start With Google and SEO Forecasting the value of SEO Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013.
Having errors on your site won’t directly hurt your SEO but there will be indirect impact on what you’re trying to achieve. Unless you’re Amazon, it’s the quietest time of the year for most of us in the SEO industry.
Many enterprise SEO campaigns need to also reach global audiences. Crispin Sheridan from SAP gives some great tips here on global SEO best practices. Now actually managing a global SEO is campaign is a whole post or two in itself as you look for...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
Advanced search commands are the cornerstone of “good, old-fashioned SEO. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions, advanced search commands are the man vs...
