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  1. Bing Adds Auction Insights to Web Interface

    Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace," wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. Bing's Auction Insights, the process that determines which...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25...

  3. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last few years, and since launching The AOL On Network in April of this year, we’ve seen tremendous traction in the marketplace.

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    It's an ideal time to make contacts and create a presence in a relatively uncrowded marketplace. They also tend to search in their native language first, even when looking internationally. As the Colombian, Indonesian, Vietnamese, Egyptian, Turkish...