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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    So here’s what a social media marketing consultant can recommend to clients seeing poor ad performance due to Likes (ad clicks) from users they aren’t targeting: Immediately, a number of issues pop off the page when reading the BBC’s case study, as...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right audience on a granular level, we can drive potential shoppers to our site, where they spend significant amounts of time...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. To do online marketing in China, you need search and social in the mix.

  6. Challenges Creating Compelling SEO Content in the Enterprise

    The firm I work with recently issued organic search rankings for the world’s leading high-tech marketers using the patented Covario SEO Audit Score™ system. Many global brand marketers understand that organic search is a powerful branding channel...