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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Here are a few takeaways for global advertisers to remember for the future. Planning ahead of global events is critical if you want to capitalize on...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Mobile is preferred over the PC for executives conducting research during and after...

  3. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will be willing to try...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. You will also quickly discover just how very global Google+ is. According to Christian Ashlock, Product Marketing Manager at Google+, the...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Itemprop parameters also allow you to indicate: if a number is toll-free...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...