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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research...

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    For leading brand marketers, discovering how to create and distribute highly shareable content, repeatedly and at scale, is at the top of their wish list. With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    With the holiday season quickly approaching, brands are stepping up their online consumer-facing strategies by using a localized approach to reach international customers on a global scale. Retailers widely recognize the benefits of expanding their...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.