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Global Multinational

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  1. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Many of the sports teams with a global reach place their content into a single channel regardless of the language it's presented in or targeted to, which isn't what many multinational companies do. So in reverse order, here are the top 11 global...

  2. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Just over half (52 percent) lead global or multinational organizations; 48 percent are nationally focused. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an...

  3. How to Launch an English Only Global Search Marketing Campaign

    As you create a list of countries to target, you should look at what your biggest multinational competitors are doing. According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over...

  4. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    Appearing to be a multinational and global retail destination with a country selector, is the big #Fail for Macy’s, yet an easy fix. Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s...

  5. Targeting by Language or Country: What You Need to Know

    Being local, and/or coming across as local as possible, will win more business than being multinational -- unless you're a huge, well-known global brand like Nike (which, by the way, also employs local strategies).

  6. Is TechCrunch Calling For Search Regulations or Running Test of Social Media, Link Building?

    Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence. I hope that I will soon see the definitive article on the power of retweets and the global wave of viral...

  7. Highlights from the SEW Blog: February 25-29, 2008

    With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEW Experts: Global SEO Strategy: Advanced Search for Large EnterprisesMany companies...