We would like multinational companies to join Brazil and find help us find solutions. IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global offices to 13. The company enters Brazil with a solid base of...
Just over half (52 percent) lead global or multinational organizations; 48 percent are nationally focused. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an...
Arora said a recent global campaign by Reebok - which ran across Google.com, YouTube, Gmail, etc.as well as Unilever's efforts in Brazil, are examples of the company enabling multinational ad initiatives.
When it comes to Google vs Yandex in Russia, I still think Yandex in 2012 will continue to dominate and be an impactful and useful search engine product to millions of Russian speakers around the world and many multinational companies who market...
As you create a list of countries to target, you should look at what your biggest multinational competitors are doing. According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over...
As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. A global technology firm may have an entire different strategy utilizing its...
Appearing to be a multinational and global retail destination with a country selector, is the big #Fail for Macy’s, yet an easy fix. Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s...
These don't really indicate any country and are better for ranking internationally -- such as when you have a parent site of a multinational brand. So in the end, you should approach international SEO the same you would any other global marketing...
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.
There isn't really the space in this article to argue this point fully -- but I would just point out that languages, keyword research, hosting issues, country redirections, payment systems, information architecture, and usability are all...
Yet the failure rate among multinational search marketers trying to succeed in Japan is by far the highest in the world. Japan is a highly developed "wired" country, has a similar e-commerce infrastructure, uses both Google and Yahoo, and is the...
Being local, and/or coming across as local as possible, will win more business than being multinational -- unless you're a huge, well-known global brand like Nike (which, by the way, also employs local strategies).
For example, one large multinational recently used global keyword research to see what phrases globally had the highest demand across the most countries. At SES London I was on a panel that discussed managing global Web sites.
A few multinational sites still make you select the version of the site you want to visit from a large map of the globe when you arrive at their home page. The most reliable test is asking employees in local markets to visit the site and see if...
Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence. I hope that I will soon see the definitive article on the power of retweets and the global wave of viral...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEW Experts: Global SEO Strategy: Advanced Search for Large EnterprisesMany companies...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEW Experts: Global SEO Strategy: Advanced Search for Large EnterprisesMany companies...
Multinational companies have launched Web sites in new countries to engage new audiences. Each multinational must develop a search marketing strategy for each new international market. Global SEO (define) strategy was one of the hot topics at SES...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. Many companies have chosen to expand overseas with the growing global economy.
When a global VP of marketing for a multinational company gives me advice, I listen. Brand equity Search Engine Watch Expert Erik Qualman told me the Facebook search engine has reached the tipping point for global brand building online.
