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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. This partnership will help open the competition in digital marketing and will facilitate global...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazilians are receptive to mobile advertisements...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Plus, 8 out of 10 biggest ad markets in the world (Zenith Optimedia) are competing, so the level of interest and accompanying interest from brands and marketers will be huge. SW: The Winter Olympics and the Super Bowl are great sporting spectacles...

  5. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    In addition to video games and smartphones, the new report also looked at some of the key battles in the tablet, video game console, and web browser markets in the run-up to the holiday season, identifying which brands' commercials are attracting...

  6. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets. Covario released the global paid search spend analysis...

  7. Protecting Your Online Brand – Don’t Forget Your Nicknames

    They can also ensure your domains are registered in key extensions relevant to your current markets and keep up-to-date with new domain extensions being made available that may affect your business. Internet marketers need to structure an extremely...

  8. Google Analytics Language Report: What You Can Learn About Your Visitors

    Use this to identify global strategies and identify good markets for your business. This report shows us how many visits and the on page interaction that has been seen for different languages. You can find the report here: Audience > Demographics...

  9. The Search Agency Launches Local Search Campaign Management Platform

    But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to...

  10. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. Still, as common markets mature and competition increases, optimizing abroad may...

  11. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s...

  12. Leverage Twitter's Influence To Work For Your Brand

    It also means that Twitter has become a force to be reckoned with, and is now able to influence global markets. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock...