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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Planning ahead of global events is critical if you want to capitalize on multi-national projects.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new...

  3. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will be...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. This partnership will help open the competition in digital marketing and will facilitate global...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Although Russian mobile Internet has been a step behind Western markets, it is rapidly growing. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazilians are receptive to mobile advertisements...