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Global Marketing Expansion

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  1. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...

  2. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Kyncl added, “Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again...

  3. Mobile Search in BRIC: Tips and Tricks

    Mobile phones are comparatively cheap, even web-enabled phones, and with the rapid expansion of wireless availability around the world, people who can't afford a computer and broadband connection can now access the web as effectively as anyone else.

  4. Global SEO Programs Decentralize to Regional Governance Model

    As for adaptiveness -- advertisers, sold on the benefits of SEO, are looking for the process to become more adaptive to local needs, as well as for more rapid global expansion. What remains centralized in most companies is metrics development...

  5. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Google is, without doubt, today's most successful search empire -- but right now there are still some parts of the world which have resisted its global expansion. Many people have written articles debating who would be the "Google Killer" -- it's...

  6. Dialects, Diversity and Keyword Research

    You can greatly improve your ad groups by researching new opportunities through linguistic diversity and language dialect expansion. Marketers who venture into global search marketing often make the same mistake; they will use an auto translation...

  7. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Rohrs says one of the major concerns about Twitter is how the Twitterati benefit greatly from its expansion but at the cost of reducing it to strictly a marketing spam tool. Mulligan also interviewed Eric Qualman, Global Vice President of Online...

  8. Could the Web be the Answer to Economic Plight?

    Another world war isn't likely, we don't have a growing population, there isn't as much scope for expansion, and the homebuilding and car markets aren't growing. Apart from the government's ability to stimulate the economy, there's a need for...

  9. Baidu's Profit Increases 91% in Third Quarter 2008

    Selling, general and administrative expenses were RMB163.2 million (US$24.0 million), representing an increase of 48.0% from the corresponding period in 2007, primarily due to the expansion of the direct sales force and an increase in customer...

  10. SearchDay: SEO Issues with Global Expansion

    SEO Issues with Global Expansion» BIG BIZ: Big brands and large enterprises using search in the marketing mixWhen a U.S.based company expands globally, they typically spend little or no time with their expansion plans overseas.