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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. An inherent shift is happening and marketers should begin to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Planning ahead of global events is critical if you want to capitalize on multi-national...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    We just went through this process with our own brand, and we want to share what we've learned so far. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Then we'll look at a few recent examples of brilliant marketing uses of hashtags. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting...