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Global Marketing Brand Key Trends

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The paid media that works best today is targeted at specific users who look and...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. Given the competition in the SEO space for this...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...

  4. How Advanced Marketers Will Use Facebook in 2012

    This discussion goes beyond tracking simple key performance indicators (KPIs) within some marketing dashboard that spits out monthly reporting with +/- percentages. For most brands, perhaps the most predominant focus with Facebook marketing in 2011...

  5. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Battling copywriting rigor mortis - Conversation Marketing Flu Search Query Trends in Google -- Paid Search Opportunity? Here's a simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to adCenter.