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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. Search, social, content, and digital marketers probably agree it's an exciting time in marketing...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Then we'll look at a few recent examples of brilliant marketing uses of hashtags. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The marketing world is at just such a moment. The marketing paradigm has shifted and brands must adapt. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising...

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. For this study, Marin gleaned data from its global online advertising index...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.