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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Here are a few takeaways for global advertisers to remember for the future. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. Mobile is preferred over the PC for executives conducting research during and after office hours...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, "How do we further our marketing careers? Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Successful content marketing is driven by real-time data at quantum scale.

  5. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? This is NASA's content marketing approach to PR.

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. One of the fastest growing trends currently in digital marketing is real-time bidding. Powered by real-time bidding technology companies...