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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, "How do we further our marketing careers? Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Successful content marketing is driven by real-time data at quantum scale.

  2. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. Search, social, content, and digital marketers probably agree it's an exciting time in marketing...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? This is NASA's content marketing approach to PR.

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. One of the fastest growing trends currently in digital marketing is real-time bidding. Powered by real-time bidding technology companies...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. However, global brands are spending five times less on advertising in this region...

  7. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Then we'll look at a few recent examples of brilliant marketing uses of hashtags. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global...

  9. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Kamangar was the first non-engineer at Google, and Wojcicki started in marketing. YouTube is a billion person global community curating videos for every possibility. Susan Wojcicki will replace Salar Kamangar as the head of YouTube.