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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  3. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Introduced today, AdMax Local is a fully automated platform that...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Around the beginning of the winter season and New Year, companies should really be looking deep into their PPC campaigns, although it can sometimes be a time when PPC concerns may be thrown to the wayside despite potential.

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing campaigns. Process needs to include one central online marketing team that coordinates with IT as well as other...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.