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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market Marin's report shows APAC is already the leader in Facebook user volume, with its...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. Adapting to the epic change and shift in our market requires adapting to, and focusing on, a...

  4. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Now take that to a global level and you can see how one generic set of target keywords may not be enough. Generally speaking, localization refers to...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...