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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Five of the top five global auto manufacturers. Search, social, content, and digital marketers probably agree it's...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Website owners should understand relationships among entities and create a global...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. From the Super Bowl to the Winter Olympics and then the...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT...

  6. 6 Billion Hours of Video Watched on YouTube Each Month

    It's a term YouTube uses to describe people who care deeply about creation, curation, connection, and community. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are...