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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of Florida is the first of its kind to offer a Masters of Arts in Mass Communication with a focus on Social Media. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies...

  3. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. In that role, I worked with legislators, government officials, and non-governmental organizations to...

  4. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    According to Marshall Rosenberg, creator of the Center for Nonviolent Communication (CNVC), our true needs are always positive and universal. Communication So if we want to become effective search marketers, it behooves us to understand the urge to...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    To have a clear line of communication. More than 50 percent of Facebook users and 80 percent of Twitter users expect a response to a customer service inquiry in a day or less (Source: Consumer Views of Live Help Online 2012, A Global Perspective...

  7. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe...

  8. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Due to their young populations, digital technologies and communication are expected to play on important role in these countries. You might think that all your communication and online marketing can be done in English, since English is the dominant...

  9. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Some of the industry's finest practitioners and thought leaders in the UK/European online marketing space will gather for this annual business marathon of understanding, communication, reasoning, learning, retaining, planning, and problem solving.

  10. Social Networks Show Deeper Penetration, More Trust in Emerging Markets

    However, there are several emerging markets where social networks have an even higher penetration; Indonesia and Russia both have 86 percent penetration according to Pew Research Center's "Global Digital Communication" study, while an August 2011...

  11. Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu

    This way of crossing borders and sharing communication globally is one of the reasons social media has grown so rapidly. More than email and chat, these video-based group communications truly have made the web the platform of "the Global Village.

  12. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    DARPA is soliciting innovative research proposals in the area of social media in strategic communication. The U.S.military sees social networking as a source of information they can filter to gain insight into global potential conflicts, political...

  13. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Wendy Clark, SVP of Integrated Marketing and Communication for Coca-Cola will tell you, media is viewed as paid, earned, owned, and shared. As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions...