SEO News

Global Change

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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Are You Ready for Change? Five of the top five global auto manufacturers. Change sometimes means a willingness to take risks. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital...

  3. Facebook Aims to Restrict Gun Sales With New Rules

    People sometimes use our free tools to discuss products that are regulated or controversial," Monika Bickert, Facebook head of global policy managment, says in the company's blog post. The change to the company's gun policy comes hot on the heels...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    A renewed importance and focus on quality content was reflected in the Hummingbird change that ran in parallel to the move to secure search. In September 2013 marketers witnessed the single biggest change to happen in this industry since the...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Heck, even universities can't keep up because things change so quickly. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Overall, it’s a good change as its time SEOs start looking at marketing holistically and start looking at all the "Digital Marketing" channels as one. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global...