He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
The number of followers for threads related to the top 100 Global brands crossed the million mark this year and stands at 1.3M as of March 2012. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites...
How have large global brands taken to Pinterest? How Brands are Using Pinterest However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and...
However, Unruly Analytics is already tracking 1,300 global brands and counting. In such a fast-paced environment, it is critical that brands have access to up-to-the-minute statistics. The cloud-based dashboard has been beta-tested by some of the...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Brands can now target users based on their activity outside of...
Next to receiving discounts and coupons, consumers “like” brands because they crave exclusive and insider information and are often more engaged because they feel more connected, special and in tune with their favorite brands.
Just as YouTube leveled the playing field and allowed a small start-up like us to compete with major brands, crowdfunding will play a similar role with the Orapup. Orabrush is one of the top subscribed sponsor channels on YouTube – just behind...
When using their phones, the average number goes up to 11 brands. Lunenfeld told the SES New York audience that brands are using Twitter in three main ways: For example, the average user will interact with six brands on Twitter.
At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix.
It's a natural inclination to want to tap into hot topics and cultural trends, and this event drew its fair share of attention from brands. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an...
He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a...
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier. Mobile has the power to connect brands to social and local with...
Content simply translated from one language to another, and distributed across various countries PR networks, does not provide the value brands deserve. Agencies that manage campaigns across multiple countries have been struggling to provide the...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
The ‘Social Share' report tracked social media adoption trends for the BrandZ top 100 global brands including Apple, Google, IBM, BMW, Red Bull, and Samsung. Google+ is establishing itself as the mainstream social network for top brands with a 9...
So despite all the ads from autos brands, it’s real horse power which won the day. The only thing that could hold it back is whether it boasts the same global appeal as ‘The Force’ did. But, by two important measures, Budweiser’s 2013 Super Bowl ad...
Tattersall said, “Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. Today, we’re helping brands further understand the impact of their campaigns by bringing...
What do actual brands and customers see as key areas of focus in 2013? To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global...
Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. Unruly ShareRank is already helping brands to create contagious content and optimize their paid media distribution...
