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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  3. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now being the primary factor behind 20 to 50 percent of all purchasing decisions, according to McKinsey, it has...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. YouTube: Smartphone and tablet users alike are active video consumers so YouTube presents a significant opportunity to create...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. In fact, the production of digital and social content growth...