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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. This is another win for global advertising support for the platform, as Yandex joins the list of already...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Here are a few takeaways for global advertisers to remember for the future. The Adidas @brazuca Twitter handle grew more than 600 percent during the...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. Mobile is preferred over the PC for executives conducting research...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Also, like Twitter, every follower counts, whether it's another brand or a person. If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list.

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. What channels your customers are engaging in with your brand. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story...

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.