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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The firm heavily relied on AD like the tools available through Adobe. Five of the top five global auto manufacturers. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad exchanges: Within the RTB ecosystem, this is the...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Marin's report shows APAC is already the leader in Facebook user volume, with its global user base...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. They reported, "Google is likely to tap longtime ad products head Susan...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. Marin's methodology for the study drew a sample from the...