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  1. Marin Software Adds Support for Russia's Largest Search Engine

    One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and "more and more, global brands are looking for a roll-up at a global level. Marin says advertisers can leverage its platform to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. As global Internet usage increased and technology improved...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad exchanges: Within the RTB ecosystem, this is the...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Marin's report shows APAC is already the leader in Facebook user volume, with its global user base...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30.