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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. In the early stages of online advertising, targeting options were predominantly derived from...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Here are a few takeaways for global advertisers to remember for the future. The Adidas @brazuca Twitter handle grew more than 600 percent during the...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    One Canadian court ruling would have you believe that global control is the answer. Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You will also quickly discover just how very global Google+ is. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most...