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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Now, get out there with your magnifying glass, pipe, and Sherlock Holmes hat, and really start solving those mysteries. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. Future of Search & Content Marketing: Expand Your Mindset

    Think about the imminent rise of devices like Google Glass, said MacGurn. If equipment like Google Glass catches on as forecasts say it will, this could be the next “hot” device to optimize for. The major search engines are gaining less traction...

  3. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we know it. I'm sure there's a joke in there somewhere about...

  4. Google Patents Pay-Per-Gaze Advertising

    The patents, which Google applied for in 2011, show images of a Google Glass-style headset, which would keep track of users' eye movements. While the patent does not refer to Google's augmented reality Glass headwear, the images show head-mounted...