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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Now, get out there with your magnifying glass, pipe, and Sherlock Holmes hat, and really start solving those mysteries. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. Future of Search & Content Marketing: Expand Your Mindset

    Think about the imminent rise of devices like Google Glass, said MacGurn. If equipment like Google Glass catches on as forecasts say it will, this could be the next “hot” device to optimize for. The major search engines are gaining less traction...

  3. The Biggest Mobile Trends and Stories of 2013

    Marketers are actually planning their strategies for smartwatches, social machines, and Google Glass, and thinking a lot more about content in context across multiple interfaces. The Glass Explorer program was opened as a limited beta in February...

  4. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we know it. I'm sure there's a joke in there somewhere about...

  5. Google Patents Pay-Per-Gaze Advertising

    The patents, which Google applied for in 2011, show images of a Google Glass-style headset, which would keep track of users' eye movements. While the patent does not refer to Google's augmented reality Glass headwear, the images show head-mounted...

  6. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    DG: As mobile search evolves, with innovations such as Google Glass, do you see any potential new issues that Google may need to address? As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist on...