Part 2» VERTICAL SEARCH: Expert advice on search marketing in vertical marketsAre we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing?
Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest iteration of FaceSpace, MyBook or SuckedIn -- or whatever the flavor of the day is -- that we've become oblivious to basic principles of marketing?
Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? In today's Vertical Search column, "What's In Your Travel Tool Bag?
Just like iVillage, Glam and others, Yahoo knows that getting inventory in home, garden, health and other categories can translate into higher effective CPMs. Yahoo just announced Shine, and is hopping on the bandwagon that says women are a great...
The Power and The Glam not The Glory. Google had a tough Leap Year week: GOOG stock price nosedived, $15 billion in value evaporated and the Melissa Mayer San Fran mag headline wiped off the Web and replaced by the "Adventures of Marissa.
Glam Media (213 percent increase); OfficeMax (199 percent); and Demand Media (149 percent); followed Everyday Health's lead as top-gaining properties. Google, Facebook, Wikipedia, and Craigslist were among the top Internet brands of 2007.
Last week I wrote about the opportunity for shopping comparison engines to blog, highlighting smart, informative, and irreverant blogs like Ice.com's Sparkle Like The Stars, Glam's What's Haute, and EvoGear's Mugatu Says.
