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  1. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    It is worth noting, however, that any site or news service could prevent Google from showing links to and snippets from any site by simply utilizing robots.txt to disallow Google’s bots from reading and indexing the site.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really think they can't put that same information to use for their purposes? Although, given that this authority was (indirectly...

  4. 7 Essential Skills for Managing PLA Campaigns

    While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. This job typically falls to the SEO manager who is tasked with aligning...

  5. SEO Diagnostics: Urgent & Preventive Care

    Before making any changes to your site try and justify your recommendations by putting together projections for your key stakeholders. Type in site:yourdomain.com in Google to see the results that come back to see how your website is doing.