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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Given how customer-centric Amazon is, shoppers...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. So... You Think SEO Has Changed?

    Identify the state of your site's performance. I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any search engine, not just Google.

  4. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Our advice has been the same: great user experience, make sure people link to you because you've got a fantastic site, come up with something compelling," Cutts said. So many sites get penalties because of things an SEO company did to the site to...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. You see their screens and hear their voices as they perform the tasks they’re given...