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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their site features headlines like: While humorous, the site – and its rising popularity – may be a leading indicator of an underlying fatigue that readers already have for formulaic headlines and those that make promises but don't deliver.

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the authoritativeness and trustworthiness of a site. The last time we reported on the guidebook, we talked about...

  4. SEO Website Audits: Everything You Need to Know Part II

    Given the current state of the "SEO environment," the issues your site faces can be quite complex. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture What options exist to vary how locations are ordered and displayed in any given group? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Even when people implement it right the first time, they don't keep it correctly implemented when, for example, lots of different people...

  7. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.