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  1. Learning to Carry Your SEO Baggage

    There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less than a wondrous gift.

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. Until recent years, it seemed that almost any kind of link could help your site. For example, if the site had created all sorts of mini scholarships...

  3. Your Job Is to Make Google Look Good

    Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the visitors to the pages of their site.

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  4. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Make sure that if you do use content from other sites you modify it considerably to suit your site and its...