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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What options exist to vary how locations are ordered and displayed in any given group? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  2. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Read any popular digital marketing thought leadership blog and you'd be bombarded...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Reverse image search gives results not based on a word...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below). Traditionally, the value in search advertising has always been centered on increases in click...

  5. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. But in order to use PPC to ask and answer questions about what the market thinks of your...