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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Germany to Treat Google Like a Public Utility?

    The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots, according to a report from the Sunday Times. German officials are reportedly planning to clip the wings...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...