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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...