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  1. What is SEM? Depends on Who You Ask

    No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM. When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  4. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    And I'm starting to think that I may owe SEM industry observer, Meredith A.C. Now, there were three women on the list, who were described as "industry mavens looking more like a PTA panel than SEM" and a fourth woman who was described as "an 80s...

  5. Wear Your Cross Training Shoes to Connected Marketing Week

    Participating events include: ClickZ's BlogworkZ; the Email Experience Council's Email Marketer's Toolkit For Success; Bruce Clay's Search Engine Optimization Training; the Connected Marketing Meet WebmasterRadio.FM's SearchBash; the Email...

  6. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    York will continue its tradition of SEM training prior to the event in 2010. Along with offering high-quality internet marketing services, Bruce Clay, Inc.has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search...

  7. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    On Day 3, the morning roundtable is entitled "SEM Then -) The CEOs of some of the largest media companies will talk about where they see the entire industry going and what they are doing about it. Get the inside scoop from Wendy Aldrich, Director...

  8. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    SEM) conference, being held at the New York Hilton, March 22- 26, Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which...

  9. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Media, SEO or SEM campaigns. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about...

  10. SES Chicago Conference Program Goes Beyond SEM Attendees to Reach Mainstream Marketers

    We've found there is a lot of interest in the industry among marketers who don't need to get into the nuts and bolts of SEM, but who want to get a higher level view of how these practices can benefit their marketing programs," said Matt McGowan...