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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. This detailed guide is packed full of industry information and practical case studies. One of the things that jumped out at me was a table of conversion rate...

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  2. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...

  3. Connecting with Customers through Search Market Research

    Marketing Sherpa Oct 11 2004 3:56PM GMT During the session "Using Search for Market Research" at Search Engine Strategies San Jose, industry experts Ron Belanger from Carat Interactive and Kohn Klimstra from iTraffic discussed how to transform...

  4. Search Engine Forums Spotlight

    Marketing Sherpa Jul 23 2004 0:47AM GMT In general, when an industry is not mature you get extreme inefficiencies in the supply chain opening up opportunities for middle men like AdSense junkies and affiliates.