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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES conferences have been known to expand attendees' knowledge on search...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    For the forward thinking marketer this was a clear signal that SEO is in fact more alive than ever. Think like a content marketer, analyze like an SEO. The convergence of earned, owned, and paid media was reflected in the search engine results...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    If you really want to drive forward with Future SEO you need to act and think like a marketer more than ever. Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine...

  4. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Perhaps the number one topic of commentary was to further define the skill sets and education of a social...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    This requires the social media marketer to think like an SEO and use keywords and phrases that put the brand and the conversations in which the brand engages, in the path of target audiences. For some crazy reason, marketers, and others tasked with...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    It is the relationship between structured data and search marketing that is of topic relevance to today’s content and search marketer. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.

  8. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The day is also quite significant for digital marketer Noran El-Shinnaway. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s...

  9. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    It was so cool to see a real life digital marketer. My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing...